Strategy: Take your strategic thinking to the next level
Managing the changing landscape of competitiveness and opportunities through pivotal decision making and long term goal setting to maximise your organisation’s full potential.
Market entry strategy
Wide range of options exists for companies to enter a new market and to develop successful long-term presence.
Product strategy
Define the product positioning in line with customer expectation and create roadmap to achieve the desired product performance
Growth strategy
Powerful growth engines are made up of a handful of capabilities providing real differentiation in the market.
MARKET ENTRY STRATEGY
What are the critical success factors that could determine the difference between success and failure in the market? Uncover threats and opportunities you hadn’t previously considered.
Market assessment
Detailed and objective evaluation of the potential of a new product, new business idea or new investment. Comprehensive analysis of environment forces, market trends, entry barriers, competition, risks, opportunities and the company’s resources and constraints.
Approach
- Understand company profile, product portfolio, brand positioning, geographic presence and management objective for considering the given market for expansion.
- Carry our market assessment w.r.t market size, growth rate, growth trends and drivers, product pricing, product surrogates etc
- Understand competitive landscape and key competitor profile w.r.t product, target segment, market share, pricing, sales channel, partnerships and branding.
- share local know how of doing business in the market w.r.t regulations, political & social stability, other matters of significance w.r.t doing business locally.
- Share market assessment study with the key management stakeholders, to assess ease of entry and potential to make a go/ no go decision to enter the market.
- Together with management agree/ disagree to entry the market.
Methodology
- Primary, secondary research, public reports/sources, Val Partners internal knowledge and sources, interview with key industry personels, meeting with key management stakeholders
Deliverables
Market assessment report
Timeline
2 months
GTM strategy
Effectively deliver your product or services to customers and achieve competitive advantage with a winning Go to market plan
Approach
If the management agrees to enter the market then
- Define possible operating model – direct/ in-partnership/ outsource
- Product positioning and go to market plan
- 5 yr Financial model to identify investment required, ROI and break even period.
- Share the operating and financial model with the key management stakeholders, to decide on entry parameters.
Methodology
- Primary, secondary research, public reports/sources, Val Partners internal knowledge and sources, interview with key industry personels, meeting with key management stakeholders
Deliverables
Go to market deck
Timeline
2 months
Partner selection
Many successful brands join forces with other businesses to help each other succeed and deliver superior customer service.
Approach
As per management alignment, identify the need to select a local partner.
- Prepare a list of potential partners with capability, financial implication, strength and weaknesses.
- Carry out partner due diligence process to shortlist given partners
- Share shortlisted partners with the management
- Together with management, identify the right partner with right engagement and do contract.
Methodology
- Primary, secondary research, public reports/sources, Val Partners internal knowledge and sources, interview with key industry personnels, meeting with key management stakeholders
Deliverables
Partner evaluation and selection
Timeline
To be determined as per scope
PRODUCT STRATEGY
Companies often launch new products in response to a competitor’s successful idea. But such products fail if they cannot measure up to the competition or capture consumers’ attention.
Understand product proposition
New products are rarely put through a systematic test in the market, to fine tune the product attributes, keeping customer expectation in mind.
Approach
- Meeting with the management, to understand the product offerings, target market segments, pricing, packaging, brand positioning etc of the company.
- Understand the local competition w.r.t their related offerings, market share and best practises.
- Do sample VoC to understand customer preferences, paying capacity, current gaps in existing products etc.
Methodology
Primary, secondary research, public reports/sources, Val Partners internal knowledge base and sources, interview with key internal employees & industry personnels, meeting with key management stakeholders
Deliverables
Product proposition deck
Timeline
1 month
Develop product positioning & GTM plan
A product’s value proposition is a statement of the functional, emotional and self-expressive benefits that provides value to the target customer
Approach
- Define product w.r.t target segment, positioning, pricing, brand elements etc
- Propose marketing plan including ATL & BTL, social and digital media, budget distribution across channels and expected impact.
- Share select success case studies from global markets.
- Define sales channel, product pricing, sales commission per channel, sales incentive plan, sales team role and responsibility etc.
- Develop product sales performance tracker for ongoing monitoring and management of product sales.
Methodology
- Secondary research, Val Partners internal tools & resources, meeting with key management stakeholders
Deliverables
- Go to market deck
Timeline
1 month
GROWTH STRATEGY
Starting with a thorough review of your existing portfolio, we help identify issues impacting your growth agenda, pinpoint and analyze potential deal targets, conduct due diligence, support business integration, inform investment decisions, and—all along the way—uncover new growth opportunities to position you for future success.
Growth options and selection
There are multiple ways of growth, which are influenced by company’s strengths, management buy in and external business environment.
Approach
- Meet the key management stakeholders to understand company’s business, growth expectation, PoV on market dynamics, competition, financial health and goals.
- Carry out secondary research to explore key growth initiatives that are inline with company’s strengths and vision.
- Prepare select success local/ international case studies.
- Share shortlisted growth plans with the management for their buy in and alignment.
Methodology
- Secondary research, Val Partners internal tools & resources, interview with internal employees, meeting with key management stakeholders
Deliverables
Growth opportunities presentation
Timeline
1 month
Key initiative implementation
Management focus is required to achieve timely deployment and successful adoption of the growth initiatives.
Approach
- For the selected initiatives, detail out internal and external capability requirement, ease of implementation, capital requirement, risks involved, owner and deployment timelines.
- Share initiatives charter with the functional owners for their alignment and ownership.
- Share finalised initiatives charter with key management stakeholders.
- Initiative roll out (optional)
Methodology
- Val partners internal tools and resources, meeting with functional employees and key management stakeholders
Deliverables
- Initiative deployment charter
Timeline
To be determined
What makes us different
- Our relentless focus on breakthrough and enduring results
- Our collaborative and transparent process
- Our uniquely effective way of working alongside our clients
- Our attention to your journey as well as your destination
We help our clients make change happen.
